πΆ Budget Breakdown
| Item |
Cost |
Type |
Purpose |
| Domains (5x .info @ Porkbun) |
β¬14 |
One-time |
Sending domains |
| Inboxes (15 @ Premium Inboxes) |
β¬42 |
Monthly |
Email accounts |
| Instantly.ai (Growth Plan) |
β¬28 |
Monthly |
Sending + warmup |
| MillionVerifier |
β¬9 |
One-time |
Email verification |
| OpenPhone (US Number) |
β¬14 |
Monthly |
Calls + SMS |
| Apollo.io (Basic) |
β¬46 |
Monthly |
Lead database |
| TOTAL MONTH 1 |
~β¬153 |
|
|
π
4-Week Execution Plan
DAY 1 - Today (Feb 4)
Morning (Slovakia time):
- Sign up OpenPhone β Get US number (area code 602-Arizona or 713-Texas)
- Sign up Apollo.io (new email for free trial OR pay β¬46)
- Sign up Instantly.ai (14-day free trial)
- Buy 5 domains at Porkbun.com
Domains to buy:
hvacresponse.info | hvacleadspro.info | gethvacleads.info | hvacbooking.info | hvacgrowthpro.info
Afternoon:
- Order inboxes from Premium Inboxes (15 inboxes, 3 per domain)
- Export 200 HVAC leads from Apollo
- Verify emails in MillionVerifier
Evening (3PM-9PM Slovakia = 9AM-3PM EST):
- Send first 13 emails MANUALLY
- Make first 10 cold calls with OpenPhone
- Send 10 SMS messages
β
WEEK 1 TARGETS:
π§ Emails: 300-400 | π Calls: 200 | π± SMS: 100 | π¬ Replies: 10-20 | π
Calls Booked: 3-5
Daily Routine (Slovakia Time)
| 8:00 AM | Check replies, respond immediately |
| 9:00 AM | Send SMS batch (30 new leads) |
| 2:00 PM | Review Instantly stats |
| 3:00-5:00 PM | π₯ COLD CALLING BLOCK #1 (25 calls) |
| 6:00-8:00 PM | π₯ COLD CALLING BLOCK #2 (25 calls) |
| 9:00 PM | Process replies, book calls |
β
WEEK 2 TARGETS:
π§ Cumulative Emails: 2,000 | π
Calls Booked: 8-12 | π° Clients Closed: 1-2 β
Email at full capacity: 450-600 emails/day
- Ask closed clients for referrals
- Offer: 1 month free for every referral
- Continue 50 calls/day + 30 SMS/day
β
WEEK 3 TARGETS:
π§ Cumulative Emails: 6,000 | π
Calls Booked: 15-20 | π° Clients Closed: 3-4 β
- Follow up with ALL warm leads
- Urgency: "Onboarding 2 more HVAC companies this month"
- Close remaining deals
π FINAL TARGET:
π§ Total Emails: 7,000+ | π Total Calls: 900+ | π° 5+ Clients Closed π
π Cold Call Script
Opening (First 10 Seconds)
"Hey [First Name], this is Norbert. Quick question -
when a homeowner's AC breaks and they fill out
your website form, how fast does your team actually
call them back?"
[PAUSE - Let them answer]
The Hook
"Here's what I built - a system that contacts leads
in under 60 seconds, even when your team is out
on jobs. It calls, texts, follows up, and books
the appointment automatically.
Want me to show you how it works? Takes 2 minutes."
Demo Close
"Actually, easiest way to see it - go to this link
and submit your info like a lead would.
I want you to feel what your customers should feel."
[Send them to noiravision-axis.com]
"See how fast that was? That's what every lead
should experience with your business."
Booking Close
"Look, I only take on a few HVAC companies at a time
so installs stay clean. If this is something you
want to talk about, I've got 15 minutes tomorrow
at [time]. Does that work?"
π£οΈ Objection Handlers
| Objection |
Your Response |
| "I'm not interested" |
"Totally fair. Quick question though - are you running Google Ads or LSAs right now? Just so you know, Google ranks you lower if you respond slow." |
| "We already have a system" |
"Got it - what are you using? This is specifically for the first 60 seconds after a lead comes in. Most companies have a gap there." |
| "How much is it?" |
"Depends on your setup, but typically it pays for itself in the first week. Jump on a quick call and I can show you the math." |
| "Send me an email" |
"Sure, but honestly it takes 2 minutes to see - want me to just show you while I have you?" |
π± SMS Templates
First Touch
Hey [Name] - quick question. When a lead comes in
from your website, how fast does your team respond?
I help HVAC companies fix this. -Norbert
Follow-up (Day 2)
[Name] - following up. Are leads at [Company]
getting contacted within 60 seconds or taking longer?
After No Response (Day 4)
Hey [Name], last note - if slow response time is
costing you jobs, happy to show you a quick fix.
βοΈ Email Sequence
Email 1 - The Hook
Subject: quick question
{{first_name}} -
Quick one: if a homeowner's AC breaks and they fill out your
website form at 2pm, how fast does your team actually call them back?
I've been testing response times for HVAC companies and most
take 2-4 hours. By then the homeowner already booked someone else.
I built a system that contacts leads in under 60 seconds β
even when your team is out on jobs. Happy to show you how it
works on a quick call if you're curious.
- Norbert
NoiraVision
Email 2 - Follow-up (Day 3)
Subject: re: quick question
{{first_name}} -
Following up on this.
I keep seeing the same thing with HVAC companies:
β Team is out on jobs
β Calls get missed
β Forms sit for hours
β By the time you call back, they hired someone else
If you want, I can show you a 60-second demo: noiravision-axis.com
Or happy to walk through it: calendly.com/noiravisioncontact/30min
- Norbert
Email 3 - The Closer (Day 7)
Subject: last one
{{first_name}} -
Last note on this, then I'll stop bugging you.
One of the HVAC companies I work with was losing ~30% of their
leads just from slow response times. We fixed it β now every
lead gets contacted in under 60 seconds, missed calls get
recovered automatically, and appointments book without anyone
lifting a finger.
If that sounds useful: calendly.com/noiravisioncontact/30min
- Norbert
NoiraVision | noiravision.com
β° Slovakia β USA Schedule
| Slovakia Time |
USA (EST) |
Activity |
| 8:00 AM | 2:00 AM | Process overnight replies |
| 9:00 AM | 3:00 AM | Send SMS batch (they wake up to it) |
| 10:00-2:00 PM | 4-8 AM | Admin, lead research, prep |
| 3:00-5:00 PM | 9-11 AM | π₯ PRIME CALLING - Morning coffee time |
| 6:00-8:00 PM | 12-2 PM | π₯ PRIME CALLING - After lunch |
| 9:00-10:00 PM | 3-4 PM | Last calls + SMS follow-ups |
π’ The Math (Why This Works)
| Channel |
Volume |
Reply Rate |
Conversions |
Clients |
| Email |
7,000 |
2% |
28 calls |
7 |
| Calls + SMS |
900 calls |
10% |
27 calls |
7 |
| Combined (realistic) |
5-8 clients |
π οΈ Tools Checklist
| Tool |
URL |
Status |
| OpenPhone | openphone.com | β Set up |
| Apollo.io | apollo.io | β Set up |
| Instantly.ai | instantly.ai | β Set up |
| Porkbun | porkbun.com | β Buy domains |
| Premium Inboxes | premiuminboxes.com | β Order inboxes |
| MillionVerifier | millionverifier.com | β Verify emails |
| Calendly | calendly.com/noiravisioncontact | β
Ready |
| AXIS Demo | noiravision-axis.com | β
Ready |
π Success Milestones
Feb 4 - All tools set up, first outreach sent
Feb 7 - First sales call booked
Feb 10 - Email system at 100+/day
Feb 14 - First client closed β
Feb 17 - 2-3 clients closed
Feb 21 - 4 clients closed
Feb 28 - 5+ clients closed π
β οΈ Rules to Follow
π§ Email Rules
- Max 40 emails per inbox per day
- Send only Monday-Friday, 9 AM - 5 PM US time
- Keep warmup ON always
- Stop emailing anyone who replies
π Call/SMS Rules
- ALWAYS introduce yourself immediately
- Use the AXIS demo on every interested call
- If no answer, leave voicemail + SMS
- Follow up 2-3 times, then stop