🎯 AXIS Client Acquisition Blueprint

Complete Playbook to Sign 5 HVAC Clients

πŸ“… Deadline: Feb 28, 2026
πŸ’° Budget: €150
🌍 Slovakia β†’ USA

πŸ’Ά Budget Breakdown

Item Cost Type Purpose
Domains (5x .info @ Porkbun) €14 One-time Sending domains
Inboxes (15 @ Premium Inboxes) €42 Monthly Email accounts
Instantly.ai (Growth Plan) €28 Monthly Sending + warmup
MillionVerifier €9 One-time Email verification
OpenPhone (US Number) €14 Monthly Calls + SMS
Apollo.io (Basic) €46 Monthly Lead database
TOTAL MONTH 1 ~€153

πŸ“… 4-Week Execution Plan

πŸ—“οΈ WEEK 1: Setup + First Outreach (Feb 4-10)

DAY 1 - Today (Feb 4)

Morning (Slovakia time):

Domains to buy:
hvacresponse.info | hvacleadspro.info | gethvacleads.info | hvacbooking.info | hvacgrowthpro.info

Afternoon:

Evening (3PM-9PM Slovakia = 9AM-3PM EST):

βœ… WEEK 1 TARGETS:
πŸ“§ Emails: 300-400 | πŸ“ž Calls: 200 | πŸ“± SMS: 100 | πŸ’¬ Replies: 10-20 | πŸ“… Calls Booked: 3-5
πŸ—“οΈ WEEK 2: Ramp Up + First Closes (Feb 11-17)

Daily Routine (Slovakia Time)

8:00 AMCheck replies, respond immediately
9:00 AMSend SMS batch (30 new leads)
2:00 PMReview Instantly stats
3:00-5:00 PMπŸ”₯ COLD CALLING BLOCK #1 (25 calls)
6:00-8:00 PMπŸ”₯ COLD CALLING BLOCK #2 (25 calls)
9:00 PMProcess replies, book calls
βœ… WEEK 2 TARGETS:
πŸ“§ Cumulative Emails: 2,000 | πŸ“… Calls Booked: 8-12 | πŸ’° Clients Closed: 1-2 βœ…
πŸ—“οΈ WEEK 3: Full Volume + Momentum (Feb 18-24)

Email at full capacity: 450-600 emails/day

βœ… WEEK 3 TARGETS:
πŸ“§ Cumulative Emails: 6,000 | πŸ“… Calls Booked: 15-20 | πŸ’° Clients Closed: 3-4 βœ…
πŸ—“οΈ WEEK 4: Close Remaining + Hit Target (Feb 25-28)
πŸŽ‰ FINAL TARGET:
πŸ“§ Total Emails: 7,000+ | πŸ“ž Total Calls: 900+ | πŸ’° 5+ Clients Closed πŸŽ‰

πŸ“ž Cold Call Script

Opening (First 10 Seconds)

"Hey [First Name], this is Norbert. Quick question - when a homeowner's AC breaks and they fill out your website form, how fast does your team actually call them back?" [PAUSE - Let them answer]

The Hook

"Here's what I built - a system that contacts leads in under 60 seconds, even when your team is out on jobs. It calls, texts, follows up, and books the appointment automatically. Want me to show you how it works? Takes 2 minutes."

Demo Close

"Actually, easiest way to see it - go to this link and submit your info like a lead would. I want you to feel what your customers should feel." [Send them to noiravision-axis.com] "See how fast that was? That's what every lead should experience with your business."

Booking Close

"Look, I only take on a few HVAC companies at a time so installs stay clean. If this is something you want to talk about, I've got 15 minutes tomorrow at [time]. Does that work?"

πŸ—£οΈ Objection Handlers

Objection Your Response
"I'm not interested" "Totally fair. Quick question though - are you running Google Ads or LSAs right now? Just so you know, Google ranks you lower if you respond slow."
"We already have a system" "Got it - what are you using? This is specifically for the first 60 seconds after a lead comes in. Most companies have a gap there."
"How much is it?" "Depends on your setup, but typically it pays for itself in the first week. Jump on a quick call and I can show you the math."
"Send me an email" "Sure, but honestly it takes 2 minutes to see - want me to just show you while I have you?"

πŸ“± SMS Templates

First Touch

Hey [Name] - quick question. When a lead comes in from your website, how fast does your team respond? I help HVAC companies fix this. -Norbert

Follow-up (Day 2)

[Name] - following up. Are leads at [Company] getting contacted within 60 seconds or taking longer?

After No Response (Day 4)

Hey [Name], last note - if slow response time is costing you jobs, happy to show you a quick fix.

βœ‰οΈ Email Sequence

Email 1 - The Hook

Subject: quick question

{{first_name}} - Quick one: if a homeowner's AC breaks and they fill out your website form at 2pm, how fast does your team actually call them back? I've been testing response times for HVAC companies and most take 2-4 hours. By then the homeowner already booked someone else. I built a system that contacts leads in under 60 seconds β€” even when your team is out on jobs. Happy to show you how it works on a quick call if you're curious. - Norbert NoiraVision

Email 2 - Follow-up (Day 3)

Subject: re: quick question

{{first_name}} - Following up on this. I keep seeing the same thing with HVAC companies: β†’ Team is out on jobs β†’ Calls get missed β†’ Forms sit for hours β†’ By the time you call back, they hired someone else If you want, I can show you a 60-second demo: noiravision-axis.com Or happy to walk through it: calendly.com/noiravisioncontact/30min - Norbert

Email 3 - The Closer (Day 7)

Subject: last one

{{first_name}} - Last note on this, then I'll stop bugging you. One of the HVAC companies I work with was losing ~30% of their leads just from slow response times. We fixed it β€” now every lead gets contacted in under 60 seconds, missed calls get recovered automatically, and appointments book without anyone lifting a finger. If that sounds useful: calendly.com/noiravisioncontact/30min - Norbert NoiraVision | noiravision.com

⏰ Slovakia β†’ USA Schedule

Slovakia Time USA (EST) Activity
8:00 AM2:00 AMProcess overnight replies
9:00 AM3:00 AMSend SMS batch (they wake up to it)
10:00-2:00 PM4-8 AMAdmin, lead research, prep
3:00-5:00 PM9-11 AMπŸ”₯ PRIME CALLING - Morning coffee time
6:00-8:00 PM12-2 PMπŸ”₯ PRIME CALLING - After lunch
9:00-10:00 PM3-4 PMLast calls + SMS follow-ups

πŸ”’ The Math (Why This Works)

7,000+
Emails Sent
900+
Cold Calls
500+
SMS Sent
20-30
Sales Calls
5-8
Clients Closed
Channel Volume Reply Rate Conversions Clients
Email 7,000 2% 28 calls 7
Calls + SMS 900 calls 10% 27 calls 7
Combined (realistic) 5-8 clients

πŸ› οΈ Tools Checklist

Tool URL Status
OpenPhoneopenphone.com☐ Set up
Apollo.ioapollo.io☐ Set up
Instantly.aiinstantly.ai☐ Set up
Porkbunporkbun.com☐ Buy domains
Premium Inboxespremiuminboxes.com☐ Order inboxes
MillionVerifiermillionverifier.com☐ Verify emails
Calendlycalendly.com/noiravisioncontactβœ… Ready
AXIS Demonoiravision-axis.comβœ… Ready

πŸ† Success Milestones

Feb 4 - All tools set up, first outreach sent
Feb 7 - First sales call booked
Feb 10 - Email system at 100+/day
Feb 14 - First client closed βœ…
Feb 17 - 2-3 clients closed
Feb 21 - 4 clients closed
Feb 28 - 5+ clients closed πŸŽ‰

⚠️ Rules to Follow

πŸ“§ Email Rules
πŸ“ž Call/SMS Rules